The Kraft Your Life Radio Show - live empowered & trusted.

What if the biggest problem in your business… is your pricing?
In this episode of the Kraft Your Life Radio Show, Matt sits down with entrepreneur and pricing strategist Erin B. Haag, creator of Pricing Overhaul, to uncover the hidden math behind profitable businesses. She breaks down her Pricing Overhaul method, a system that aligns math, mindset, and strategy to create real profit.
🔔 Subscribe for more insights on smart business decisions, strategies, and more ways to Kraft Your Life!
 
🔗 Connect With Erin:
https://pricingoverhaul.com/
https://www.linkedin.com/in/erin-b-haag-25a8406/
https://www.facebook.com/erinb.haag.1/
https://www.instagram.com/pricingoverhaul/
 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Brandon Smith, CEO and co-founder of New Vision Projects, to unpack the real journey behind building an 8-figure construction business from the ground up. Brandon shares how he turned adversity into opportunity and how he went from sweeping job sites to leading a company, all while developing a powerful mindset rooted in gratitude, discipline, and long-term vision. If you’re an entrepreneur, trades professional, or someone looking to level up in life and business, this episode is packed with actionable insights and inspiration.
🔔 Subscribe for more insights on leadership, mindset, and business growth!
 
🔗 Listen to The Open Concept Podcast with Brandon Smith
https://open.spotify.com/show/6lPo3hHrreDSuz6v4MhikA?si=dbb1e86b838c4ad4
https://www.youtube.com/@TheOpenConcept
 
Connect With Brandon:
https://newvisionprojects.com/
https://ca.linkedin.com/in/brandon-smith-nvp
https://www.instagram.com/buildwithbsmith
 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Dave Carroll, founder and CEO of Dope Marketing, to explore what it really takes to build a business from the ground up. Dave’s journey is anything but typical, from launching multiple successful companies and becoming a leader in marketing for home service businesses. He shares powerful lessons on curiosity, ownership, and why “figuring it out” beats being right.
🔔 Subscribe for more insights on leadership, mindset, and business growth!
 
🔗 Visit Dope Marketing’s Website:
🌐 https://www.dopemarketing.com/
🌐 https://shop.dopemarketing.com/
 
🔗 Find Dope Marketing on Social Media:
https://www.instagram.com/dopemktg/
https://www.facebook.com/DopeMktg
https://www.tiktok.com/@dopemarketing
 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

In this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Think Like an Owner Podcast host, Alex Bridgeman. Alex breaks down the common patterns of leaders who build durable companies versus those who simply build a job for themselves. We dive into the "Bridgeman Way" of navigating massive life shifts, why being customer obsessed is a multi-billion dollar strategy, and the psychological hurdle of delegating your way out of your own business. Whether you are a tradesperson looking to step out of the truck or an aspiring entrepreneur, this episode provides a roadmap for building a legacy that lasts.
🔔 Subscribe for more insights on leadership, mindset, and business growth!
 
🔗 Listen to the Think Like an Owner Podcast:
https://podcasts.apple.com/us/podcast/think-like-an-owner/id1445929750
https://open.spotify.com/show/3Fbv9d4HpDwuO4MOPvgdvO?si=72ca55e42774476b
🌐 https://airframegroup.com/
📧 alex@airframegroup.com
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

In today’s episode of The Kraft Your Life Radio Show, Matt Kuehlhorn interviews Jonathan Hummel, owner of Hummel’s Automotive in St. George, Utah. From running a business during the recession to explosive growth through leadership and systems, Jonathan shares the exact mindset shift that changed everything for him. Whether you're an entrepreneur, trades professional, or business owner looking to scale, this episode is packed with real-world lessons from someone who’s lived it.
🔔 Subscribe for more conversations about leadership, discipline, entrepreneurship, and optimizing your life!
 
🔗 Links Mentioned in the Episode:
📞 435-627-0241
🌐 https://hummelsautorepair.com
📧 jonathan@hummelsauto.com
 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

What if the reason you’re tired, foggy, unmotivated, or struggling in the gym isn’t discipline… but biology?
In this episode of The Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Ray Costello, owner of Game Day Men’s Health in Grand Junction. Today they dive deep to unpack the truth about testosterone optimization, men’s health, and reclaiming your energy. Ray shares how therapy led him to check his testosterone levels, what changed after starting TRT, and how that experience inspired him to launch a clinic dedicated to helping men feel like themselves again.
🔔 Subscribe for more conversations about leadership, discipline, entrepreneurship, and optimizing your life!
 
🔗 Links Mentioned in the Episode:
🌐 https://gamedaymenshealth.com/grand-junction-co
📞 970-829-5798
https://www.instagram.com/gameday_menshealth
https://www.facebook.com/gamedaygrandjunctionco/
 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Michelle Myers, founder and CEO of Pink Callers, a customer service and call center company serving the skilled trades. Michelle shares her unconventional journey from commercial interior design to building one of the most respected service-based call centers in home services. The conversation dives deep into the art of customer service as storytelling, explaining why the first phone call sets the tone for trust, safety, and long-term customer relationships. If you’re a service business owner, leader, or operator looking to scale without losing the human touch, this episode is packed with practical insights and real-world wisdom.
🔔 Subscribe for more insightful discussions and ways to craft YOUR life!
 
🔗 Links Mentioned in the Episode:
🌐 https://www.pinkcallers.com/
📧 michelle@pinkcallers.com
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn welcomes Luke Clayton, founder of Evergreen Administration Services, to explore what it really takes to build a strong business culture. 
Luke shares his path from athletics and corporate HR to launching a values-driven PEO that helps small and mid-sized businesses handle payroll, HR, compliance, and employee development.
Together, they unpack the hidden costs of employee turnover, the importance of intentional onboarding, and why leadership means having hard conversations with care and clarity.
Whether you’re a founder, manager, or entrepreneur trying to scale without losing your soul, this episode is packed with practical insight and real-world wisdom.
🔔 Subscribe for more insightful discussions and ways to craft YOUR life!
 
🔗 Links Mentioned in the Episode:
🌐 https://evergreenpeo.com/ 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/
 
business culture, leadership development, small business HR, PEO explained, professional employer organization, employee retention, hiring and firing, values-based leadership, entrepreneurship podcast, HR compliance, payroll services, business growth strategy, company culture, leadership communication, managing employees, organizational leadership, Kraft Your Life Radio Show, Luke Clayton, Evergreen Administration Services

In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Trapper Searles; perspective coach, author, entrepreneur, and former garage door business owner, for a deep, and honest conversation about mindset, energy, and personal transformation.
Trapper shares his journey from starting in the garage door industry at age 15 to founding The Garage Doctor in Denver, and ultimately selling the business after profound personal challenges. Central to the discussion is Trapper’s work around the Seven Levels of Energy, a practical framework that helps entrepreneurs recognize emotional states like victimhood, reactionary thinking, collaboration, leadership, peace, and conscious creation.
 
🔔 Subscribe for more insightful discussions and ways to craft YOUR life!
 
🔗 Links Mentioned in the Episode:
🌐 https://trappersearles.com/
https://www.instagram.com/trappersearles/
https://www.facebook.com/trapper.searles/
Book: https://a.co/d/6lo4Qzf
 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/

In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn welcomes Alisa Imperial Lindsey, hospitality veteran, industry connector, and one of the driving forces behind Garage Door Freedom. With over 20 years of experience in luxury hospitality and years spent transforming training and culture at A1 Garage Door Service, Alisa brings a fresh perspective on what it truly means to serve customers and build sustainable businesses. Together, Matt and Alisa explore the difference between teaching skills and coaching people, why fun matters in training, and how communication and trust create real value in service-based industries.
 
🔔 Subscribe for more insightful discussions and ways to craft YOUR life!
 
🔗 Links Mentioned in the Episode:
🌐https://garagedoorfreedom.com/
https://www.facebook.com/GarageDoorFreedom/
 
Sommar Garage Door Opener: https://www.sommer-usa.com/
Kooler Garage Doors: https://koolergaragedoors.com/